I am a marketing leader in CPG with 15+ years of experience in scaling brands through 360° marketing, ensuring success that is sustainable and profitable both short and long term.
Learn about best marketing practices and data driven strategies for your brand.
DTC, ROAS, ROI, CAC, LTV, CPM, CPC, CTA, SMM, SEO and the list never ends….
In the marketing world, acronyms are multiplying faster than clickbait headlines. We’re drowning in a sea of CTAs, KPIs, and SMMs. Let’s face it, if you need an abbreviation dictionary to decipher your marketing message, maybe it’s time to ditch the jargon and speak plain English. After all, clear communication is the ultimate marketing ROI – Return on Intelligibility.
As executives let us focus on what the end goal is for the business- sustainable growth.
Marketing sparks desire, fosters loyalty, and transforms curious shoppers into fans.
In the ever-evolving CPG landscape, where brand loyalty is a flickering flame and shelf space is a battleground, marketing isn’t just a nice-to-have, it’s the oxygen that fuels success. Powerful marketing cuts through the noise, forging a connection with consumers and building brand advocacy. It’s the bridge between a great product and a loyal following, translating features into emotional benefits that resonate. From crafting compelling narratives to harnessing the power of data-driven insights, marketing is the strategic weapon that propels brands to the top, ensuring they not only survive but thrive in this fiercely competitive world.
Marketing for
E-Commerce
E-commerce has exploded in the past five years, becoming a juggernaut of retail. Fueled by the rise of mobile shopping and a growing comfort with online transactions, e-commerce sales have skyrocketed. In 2023, global retail e-commerce sales reached an estimated 5.8 trillion U.S. dollars. Projections indicate a 39 percent growth in this figure over the coming years, with expectations to surpass eight trillion dollars by 2027.
Case Studies
Learn how to make data driven decisions and strategies to help scale your brand. My case studies include brands in CPG/Beauty/Skincare/Wellness.
Customer Retention
Email Marketing
Customer Acquisition
Paid Media
Brand Awareness
Social Media
DTC Growth
Online Sales