I am a marketing leader in CPG with 15+ years of experience in scaling brands through 360° marketing, ensuring success that is sustainable and profitable both short and long term.
Learn about best marketing practices and data driven strategies for your brand.
DTC, ROAS, ROI, CAC, LTV, CPM, CPC, CTA, SMM, SEO and the list never ends….
In the marketing world, acronyms are multiplying faster than clickbait headlines. We’re drowning in a sea of CTAs, KPIs, and SMMs. Let’s face it, if you need an abbreviation dictionary to decipher your marketing message, maybe it’s time to ditch the jargon and speak plain English. After all, clear communication is the ultimate marketing ROI – Return on Intelligibility.
As executives let us focus on what the end goal is for the business- sustainable growth.
Marketing sparks desire, fosters loyalty, and transforms curious shoppers into fans.
In the ever-evolving CPG landscape, where brand loyalty is a flickering flame and shelf space is a battleground, marketing isn’t just a nice-to-have, it’s the oxygen that fuels success. Powerful marketing cuts through the noise, forging a connection with consumers and building brand advocacy. It’s the bridge between a great product and a loyal following, translating features into emotional benefits that resonate. From crafting compelling narratives to harnessing the power of data-driven insights, marketing is the strategic weapon that propels brands to the top, ensuring they not only survive but thrive in this fiercely competitive world.
Marketing for
E-Commerce
E-commerce has exploded in the past five years, becoming a juggernaut of retail. Fueled by the rise of mobile shopping and a growing comfort with online transactions, e-commerce sales have skyrocketed. In 2023, global retail e-commerce sales reached an estimated 5.8 trillion U.S. dollars. Projections indicate a 39 percent growth in this figure over the coming years, with expectations to surpass eight trillion dollars by 2027.
Case Studies
Learn how to make data driven decisions and strategies to help scale your brand. My case studies include brands in CPG/Beauty/Skincare/Wellness.
Customer Retention
Email Marketing
Customer Acquisition
Paid Media
Brand Awareness
Social Media
DTC Growth
Online Sales
Featured Articles
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CTV and Retail Media Networks
How CTV and Retail Media Networks Are Changing the Game for CPG and Nutraceutical BrandsAre you leveraging Connected TV (CTV) and Retail Media Networks (RMNs) to drive retail sales? If not, you could be missing out on one of the biggest shifts in modern advertising. Traditionally, TV advertising was all about broad awareness—high cost, low…
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Navigating the Lean Marketing Landscape in 2025: A CMO’s Perspective
In a challenging economic climate, the role of a CMO becomes even more critical. According to the latest Gartner CMO Survey, marketing budgets have dropped to 7.7% of overall company revenue in 2024 — a notable reduction that underscores the need for a new, more efficient approach. Despite the headwinds, there’s a massive opportunity for…
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The Transformative Power of Generous Leadership
In my several years of leadership experience, I’ve come to understand that the most profound impact we can have as leaders doesn’t stem from strategic planning or financial acumen – though these are certainly important. Instead, it comes from something far more fundamental: generosity of spirit. Today, I want to share my perspectives on how…
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Building a Strong CEO-Board Relationship
Building a Strong CEO-Board Relationship: Key Insights for Success Navigating the intricate dynamics between a CEO and the board of directors is a critical aspect of effective corporate leadership. The relationship between these two entities is pivotal in steering a company towards success. As a CEO, understanding and nurturing this relationship can be a defining…
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Scaling Ecommerce
Winning Strategies for CPG Brands The e-commerce landscape has exploded in recent years, fundamentally altering how consumers shop for everyday essentials. Gone are the days of relying solely on brick-and-mortar stores. Today, a growing number of consumers are turning to online platforms for their CPG needs, from household staples to personal care products. This shift…
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Black Friday/ Thanksgiving Sales
This ecommerce company wanted a aggressive strategy to promote their 2018 Blackfriday-Thanksgiving weekend sales. They had an extremely good 2017 Blackfriday sales with a 40% growth vs 2016 making it one of the biggest sales ever and pouring in so many orders that warehouse and fulfillment team had to employ new temp. staff to keep up with…