In today’s digital world, social media is the virtual watercooler for consumers. It’s where they connect, discover, and share. For CPG brands, social media is the gateway to building brand communities and fostering genuine connections. It’s not just about pushing products; it’s about sharing engaging content, sparking conversations, and humanizing your brand. By harnessing the power of social media, CPG brands can build brand loyalty, ignite brand advocacy, and turn casual scrollers into loyal fans.
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This skincare company started their social media efforts in 2016 and by June 2016 had around 16k followers on Instagram. They had a beautifully curated feed and a well organized content calendar. They had budget and resources needed for content creation, curation and influencer marketing. The Challenge: This company wanted to aggressively target a 60k […]
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I worked for a company that was brand new to Social Media. They had pretty much created accounts but did not have resources to generate consistent, creative, branded, meaningful content. They still had some 6000 followers on Instagram and another 5000 on Facebook. Being a beauty brand, these were the two main platforms they wanted to target. […]
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