Insights For Execs

Goal of digital marketing is to not only awareness about products and services but also generate sales. I have worked with number of ecommerce platforms including Shopify, Bigcommerce, Woocommerce etc. I work with businesses to refine their ecommerce site look and feel – UI-UX, product copy updates for keywords and branding, ecommerce promotional strategies, creating product bundles for merchandising, seasonal and holiday promotions, work with various apps based on business needs such as wholesale, subscription services etc.

The traditional retail landscape is evolving, and DTC (direct-to-consumer) sales are becoming a game-changer for CPG brands. By cutting out the middleman and connecting directly with consumers, brands gain control over the customer experience and brand narrative. This allows them to offer exclusive products, deliver personalized messaging, and build deeper customer relationships. DTC sales also provide valuable data insights directly from consumers, enabling brands to better understand needs and preferences, ultimately leading to faster innovation and products that truly resonate with their target audience. It’s a win-win: CPG brands gain greater control and agility, while consumers enjoy a more personalized and convenient shopping experience.