Email marketing has been around for more than a decade now and is constantly evolving. With most major businesses sending out promotional emails and enewsletters to customers it becomes difficult to get subscribers to open and click on emails. However, don’t underestimate the power of your inbox! Email marketing remains a marketing powerhouse, offering a direct line to your audience. It’s a cost-effective way to nurture leads, build relationships, and drive sales. Emails land right where your target audience lives, allowing you to deliver personalized messages that resonate and convert. It’s a targeted bullhorn, amplifying your brand message and keeping you at the forefront of your customers’ minds. Email marketing is one of the top performing digital media campaigns often getting $38 for every $1 spent.
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Email Subscriber Growth
CASE STUDY #2: Grow Email Subscriber Base Another premium consumer brand company based in Los Angeles was dealing with no one signing up for their email lists. This company were in business for over 30 years but had stepped into ecommerce in 2015. They used Shopify as their platform and were on Mailchimp for emails. […]
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Auto Campaigns and CTR
CASE STUDY #1: Open Rates, Click Rates And DRIP This particular company in health and wellness category had a decent email subscriber list. They had a good cadence and really beautifully creative emails. They had a below average open rates though- their industry average is around 12% but their open rates were around 3.8%. Without getting opened their […]