Paid Media is one of the biggest and essential components of revenue growth for online businesses. It also creates brand awareness, brings in more traffic and is critical for lead generation. Paid media includes Pay-Per-Click, display ads as well as retargeting ads. I have worked with Google Adwords, Meta, TikTok and retargeting ad. tools such as Adroll, Criteo, Taboola and more. In the crowded CPG landscape, organic reach can only take you so far. Paid media, like Google Ads and retargeting, is the rocket fuel that propels your brand to the top of the search results and reminds interested shoppers they can’t live without your product. Imagine a shopper browsing for toothpaste – Google Ads ensures your brand is the first smile they see, while retargeting brings them back for that second (or third) look, ultimately converting that initial curiosity into a satisfying purchase. Paid media is the targeted bullseye for CPG brands, putting your product exactly where those purchase decisions are being made.
-
Refining Retargeting
A vegan skincare company that I worked with struggled with running successful retargeting campaigns. Retargeting works best with low funnels and audience that are highly likely to turn into customers. The Challenge: Even with highly targeted retargeting ads. CPA was about $31.14 which was pretty high for the brand that had an AOV of $40. I saw an […]
-
Enhancing PPC Results
One of the companies I worked for is a leader in vegan, natural skincare products. They sell their products through health and wellness stores like Whole Foods, Sprouts as well as beauty, drug stores like Ulta, CVS, target etc. With a brand new ecommerce site launch in 2017, they were looking to expand into digital […]