Insights For Execs

Demystiying Marketing

Tag: cpg

  • CTV and Retail Media Networks

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    by

    Kamini Natarajan
    in , , ,

    How CTV and Retail Media Networks Are Changing the Game for CPG and Nutraceutical BrandsAre you leveraging Connected TV (CTV) and Retail Media Networks (RMNs) to drive retail sales? If not, you could be missing out on one of the biggest shifts in modern advertising. Traditionally, TV advertising was all about broad awareness—high cost, low…

  • Sustainable Packaging for CPG

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    by

    Kamini Natarajan
    in

    The Imperative of Sustainable Packaging in the CPG Industry: Trends and Opportunities in 2024 In today’s environmentally conscious landscape, consumers are increasingly demanding sustainable practices from the brands they purchase. This shift in consumer behavior presents both a challenge and an opportunity for the CPG industry. Implementing sustainable packaging solutions not only reduces environmental impact…