Category: Omnichannel
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Bridging the AI Adoption Gap
Strategies for CMOs in the CPG Industry Understanding the Reluctance A recent Gartner survey reveals that 27% of Chief Marketing Officers (CMOs) have limited or no adoption of generative AI within their teams. In contrast, high-performing organizations are leading the way, with 84% utilizing generative AI for creative development and 52% for strategy formulation. This…
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CTV and Retail Media Networks
How CTV and Retail Media Networks Are Changing the Game for CPG and Nutraceutical BrandsAre you leveraging Connected TV (CTV) and Retail Media Networks (RMNs) to drive retail sales? If not, you could be missing out on one of the biggest shifts in modern advertising. Traditionally, TV advertising was all about broad awareness—high cost, low…