Category: Ecommerce Insights
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CTV and Retail Media Networks
How CTV and Retail Media Networks Are Changing the Game for CPG and Nutraceutical BrandsAre you leveraging Connected TV (CTV) and Retail Media Networks (RMNs) to drive retail sales? If not, you could be missing out on one of the biggest shifts in modern advertising. Traditionally, TV advertising was all about broad awareness—high cost, low…
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The Strategic Power of Communities for Brand Loyalty in 2025
As digital marketing and social platforms continue to evolve, one thing remains constant: your brand’s need for authentic customer connections. In 2025, building and nurturing communities is an indispensable strategy for executives aiming to strengthen brand loyalty, accelerate customer engagement, and safeguard against shifting algorithms. By prioritizing community-driven marketing, you create a resilient ecosystem where…
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Scaling Ecommerce
Winning Strategies for CPG Brands The e-commerce landscape has exploded in recent years, fundamentally altering how consumers shop for everyday essentials. Gone are the days of relying solely on brick-and-mortar stores. Today, a growing number of consumers are turning to online platforms for their CPG needs, from household staples to personal care products. This shift…