Insights For Execs

Demystiying Marketing

Category: Marketing Insights

  • Bridging the AI Adoption Gap

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    Kamini Natarajan
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    Strategies for CMOs in the CPG Industry Understanding the Reluctance A recent Gartner survey reveals that 27% of Chief Marketing Officers (CMOs) have limited or no adoption of generative AI within their teams. In contrast, high-performing organizations are leading the way, with 84% utilizing generative AI for creative development and 52% for strategy formulation. This…

  • CTV and Retail Media Networks

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    Kamini Natarajan
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    How CTV and Retail Media Networks Are Changing the Game for CPG and Nutraceutical BrandsAre you leveraging Connected TV (CTV) and Retail Media Networks (RMNs) to drive retail sales? If not, you could be missing out on one of the biggest shifts in modern advertising. Traditionally, TV advertising was all about broad awareness—high cost, low…

  • The Strategic Power of Communities for Brand Loyalty in 2025

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    Kamini Natarajan
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    As digital marketing and social platforms continue to evolve, one thing remains constant: your brand’s need for authentic customer connections. In 2025, building and nurturing communities is an indispensable strategy for executives aiming to strengthen brand loyalty, accelerate customer engagement, and safeguard against shifting algorithms. By prioritizing community-driven marketing, you create a resilient ecosystem where…

  • Navigating the Lean Marketing Landscape in 2025: A CMO’s Perspective

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    Kamini Natarajan
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    In a challenging economic climate, the role of a CMO becomes even more critical. According to the latest Gartner CMO Survey, marketing budgets have dropped to 7.7% of overall company revenue in 2024 — a notable reduction that underscores the need for a new, more efficient approach. Despite the headwinds, there’s a massive opportunity for…

  • Building a Strong CEO-Board Relationship

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    Kamini Natarajan
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    Building a Strong CEO-Board Relationship: Key Insights for Success Navigating the intricate dynamics between a CEO and the board of directors is a critical aspect of effective corporate leadership. The relationship between these two entities is pivotal in steering a company towards success. As a CEO, understanding and nurturing this relationship can be a defining…

  • Sustainable Packaging for CPG

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    Kamini Natarajan
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    The Imperative of Sustainable Packaging in the CPG Industry: Trends and Opportunities in 2024 In today’s environmentally conscious landscape, consumers are increasingly demanding sustainable practices from the brands they purchase. This shift in consumer behavior presents both a challenge and an opportunity for the CPG industry. Implementing sustainable packaging solutions not only reduces environmental impact…

  • Scaling Ecommerce

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    Kamini Natarajan
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    Winning Strategies for CPG Brands The e-commerce landscape has exploded in recent years, fundamentally altering how consumers shop for everyday essentials. Gone are the days of relying solely on brick-and-mortar stores. Today, a growing number of consumers are turning to online platforms for their CPG needs, from household staples to personal care products. This shift…

  • CPG Marketing in 2025

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    Kamini Natarajan
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    Navigating the Evolving Consumer Landscape The CPG landscape has undergone a dramatic transformation in recent years. Consumer behavior has shifted, competition is fierce, and the rise of digital platforms has redefined how brands connect with their audience. In this dynamic environment, staying ahead of the curve necessitates a deep understanding of the latest marketing trends.…